CMC CONNECT TRAINS LAFARGE's TOP EXECUTIVES

 CMC Connect Limited (Perception Mangers) organizes media training for top executives of Lafarge Cement Wapco Nigeria at the Westtown Hotel, Lagos recently.

The Managing Director of the company, who stands as the chief facilitator of the training, Mr. Yomi Badejo Okusanya, while addressing the participants, said that the media training was organized to increase the knowledge of the staff on media ethics, building and maintaining relationship with the media.

The training focuses on four modules; Nigeria’s media scenario, social media exploitation, crisis Management and media interviews. Participants had the opportunity to learn detailed aspects of the Nigerian media, communication, the effect of media/press releases and a broad range of other subjects.

According to him, this is to improve the skills of the participants as well as to make them more effective on their jobs.

Also co-facilitating, the IT and Digital Manager of CMC Connect Limited (Perception Managers), Engr. Eyitayo Alimi, trained participants on social and digital media.

She laid emphases on how Lafarge as an organization can effectively make use of social media to increase their volume of sales and how the internet has aided media development.

At the end of the session participants were able to demonstrate what they have been taught on the interview aspect of the training.