Lagos, Nigeria; Wednesday, April 8th, 2015: For television viewers who missed out on the recently concluded 13 episode, groundbreaking Corporate Social Responsibility TV series, Airtel Touching Lives, DSTV has announced a rerun of the reality television show on Africa Magic Channel 154.
The rerun, which commenced on April 12th, 2015, will air at 8.00pm every Sundaytill July 5th, with repeat broadcasts at 8.30pm every Wednesday from April 15th to July 8th.
The flagship reality television show has been a revelation that has set the standard in ‘needs-based corporate social responsibility’ and set in motion an unstoppable cycle of giving that has presented countless beneficiaries with the foundation to build their dreams and fulfill their aspirations.
Season 1 of the series has called to attention a wide spectrum of issues ranging from cerebral palsy to functional blindness; while showcasing howthe less privileged in the society are empowered to actualize their dreams. The Touching Lives project has also awakened in the general population of viewers the need to contribute to the wellbeing of their fellow citizens.
According to the Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya, “Airtel Touching Lives underscores our determination to enrich lives and contribute to humanity. It marks the beginning of a new journey in providing empowerment and a major lifeline for thousands of Nigerians.”
Speaking further, Ogunsanya reiterated that he is optimistic that the Airtel Touching lives show will not only resonate with Nigerians but will inspire the privileged people to continuously look for opportunities to assist the needy and the less privileged in the society.
“Airtel Touching Lives programme is an expression of our commitment to alleviating suffering and offering real-time help to displaced persons, the hard to reach and the less privileged in the society.
“Airtel is part of the Nigerian society and we feel the deep pain and hardship confronting many in the communities where we operate. It is our hope that Touching Lives will offer relief to many and help us to connect emotionally with the communities and customers we serve,” he said.
The show, has popular On-Air Personality (OAP), Wana Udobang, as anchor; who adds another dimension to redefinition of television-viewing experience of Nigerians as she captures the moving stories and emotive moments of the beneficiaries and their emancipation from the shackles of poverty, despair and suffering.
The Airtel Touching Lives initiative offers a platform to celebrate humanity, whilst inspiring hope and enhancing people’s quality of life. It identifies extraordinary people from all walks of life with dire needs and aims at fostering a culture of giving selflessly and nominating extraordinary individuals, who ought to be given a gateway to a better life.
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